Creator Portfolios
Explore the diverse virtual worlds crafted and shaped by our talented creators, who own or have made
significant contributions as developers to these immersive projects.
Below is a sampling of some of our creators and their works:
hyperjoule
hyperjoule (Juliann Stainbrook) is the Chief Executive Officer and Technical Director for hyLite studios. She has been a full-stack web developer since the early 1990s, contributing to major projects for companies like American Greetings, Advance Publications, Microsoft, and AOL. With decades of experience, she has played a role in shaping the web and has been a contracted developer on some of the most popular and high-trafficked Meta-owned worlds.
As an early creator in the beta program for Horizon Worlds, she has applied her scripting expertise to hundreds of active worlds on the platform. Her work has been recognized in the Meta Horizon Creator Competition: Short Loop Mobile Worlds, where she won in the Best Use of Focused Interaction category. As a Meta contractor, she has mentored creators through the Builder’s Track and recently guided participants at the 2025 MIT RealityHack with Meta and XR Bootcamp. Hyperjoule has recently completed the XR Bootcamp Foundations course and earned a certificate with High Honors.
In addition to her work with Meta, hyperjoule has worked professionally as a VR/XR developer and mentor for large media and software development firms, where she has contributed to some of the most innovative projects in the immersive technology space. Beyond her professional work, she also has extensive volunteer experience mentoring junior developers, helping them navigate the industry and grow their skills.
drawBattle
As the creator of drawBattle 👽, hyperjoule was responsible for designing and implementing all the mechanics, animations, and interactive elements in the world. This fun-filled VR and mobile cross-play experience turns crayons into weapons, allowing players to sketch, doodle, and compete for artistic glory. Quick, fun, and packed with cosmic charm, players must use their creativity to outshine the competition.
Winner of the Best Use of Focused Interaction category in the 2024 Meta Horizon Creator Competition: Short Loop Mobile Worlds, drawBattle offers an engaging, dynamic experience that showcases the power of interactive art in a cosmic showdown.
NBA Arena
As part of the team contracted to develop NBA Arena in the metaverse, hyperjoule was responsible for developing some of the interactive mechanics that power the world. NBA Arena offers fans a unique immersive experience, allowing them to watch live NBA games courtside and engage with interactive features like Slam Dunk Jam, Basket Blitz, and team voting for Whose House Is This. By focusing on seamless gameplay and dynamic user interactions, hyperjoule helped create a fully immersive environment where fans can actively participate in the excitement of live sports.
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Halloween Horror Nights
Jump into HALLOWEEN HORROR NIGHTS VR for a heart-pounding haunted house experience with friends! Explore eerie environments, find hidden keys, and beware of the creepy crows—three tags and you're dead! Available for up to 4 players.
As part of the Meta contracted team, hyperjoule helped bring this terrifying experience to life for Universal Studios, recreating the Halloween Horror Nights theme park experience in the virtual world. She was responsible for developing some of the mechanics and effects that make this immersive world both thrilling and spine-chilling.
The Princess Tower
All interactive elements in The Princess Tower were developed by hyperjoule, including a VR storybook slideshow that allows players to interact, rewind, fast forward, and replay the experience in a beautifully crafted fairytale setting. Immerse yourself in the magic of The Princess Tower, where long auburn locks, hidden secrets, and an enchanted forest bring the timeless tale of Rapunzel to life like never before. This fully interactive storybook experience blends immersive storytelling with dynamic user engagement, creating a world where players can step into a fairytale and relive the adventure again and again.
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Boutique Boss
Own your boutique, help fulfill orders and earn top store ratings. Pick the perfect outfits through easy UI boards and compete to make your shop the best in town! Play solo or with friends, hang out in the charming town square, and show off your fashion flair. Simple, fun, and made for quick mobile play — come create, style, and shine!
View ProjectPurpleWren
PurpleWren (Elaine West) is the Chief Creative Officer and Art Director for hyLite studios. A pioneering VR developer, creative designer, and immersive storyteller who has helped pave the way for VR art and interactive experiences. As an early innovator in virtual storytelling, she pushes the boundaries of immersive media.
A Legacy MHCP member, PurpleWren contributed to Meta’s Creator Program, shaping VR game mechanics and player engagement strategies. She designs captivating interactive worlds, refining gameplay and retention mechanics to enhance player immersion.
With over 20 years in advertising and media, PurpleWren has led high-volume publishing operations, directing and printing thousands of newsprint issues while overseeing layout design, production, and audience engagement. Her expertise in branding, marketing, and interactive design strengthens her ability to craft compelling digital experiences.
Recently, she and her teammate won Meta's Horizon Worlds Mobile Game Loop Competition for Best Use of Focused Interaction, showcasing her ability to create intuitive game loops. She also collaborated with Meta’s Women+ Belonging Co-Design program, focusing on making the metaverse a better place. She continues to shape the future of VR and interactive media, pioneering new ways for audiences to engage with immersive storytelling.
The Princess Tower
Hidden deep within an enchanted forest, where magic lingers and secrets whisper through the trees, The Princess Tower brings the timeless tale of Rapunzel to life like never before. PurpleWren designed a fully immersive world where players step into the legend, exploring the towering prison and unraveling hidden mysteries. With rich visuals, interactive storytelling, and an atmosphere steeped in wonder, she crafted an experience that blends fantasy with adventure. In The Princess Tower, the fairy tale isn’t just told—it’s lived.
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Bigfoot Hunter
In the wilderness, where legends take root and shadows play tricks on the mind, Bigfoot Hunter invites players to uncover the truth behind the myth. PurpleWren designed an immersive world that blends exploration, tension, and mystery, crafting an environment where every rustling leaf and distant growl adds to the suspense. With expertly placed clues, dynamic landscapes, and an ever-present sense of the unknown, she ensures that each step forward feels like a discovery—and a risk. Through her work, Bigfoot Hunter transforms the search for the legendary creature into a heart-pounding adventure, where only the boldest will uncover what lurks beyond the trees.
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Haunting On Meta Hill
As the creator of Haunting on Meta Hill, PurpleWren designed a chilling ghost-hunting experience that blurs the line between fear and discovery. Drawing on expertise in immersive world-building, interactive storytelling, and atmospheric design, she crafted an environment where every shadow holds a secret and every flickering light invites danger. Through meticulous attention to detail, she shaped a hauntingly beautiful yet treacherous mansion, where players must navigate eerie corridors, uncover hidden clues, and outmaneuver the ever-watchful Lady of the House. Her work ensures that every moment in Haunting on Meta Hill is filled with suspense, mystery, and the looming question—will you escape, or become part of the legend forever?
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drawBattle
As the lead artist, PurpleWren crafted the visual identity of drawBattle, combining my expertise in 3D modeling, graphic design, and creative direction to bring the game’s artistic vision to life. Using tools like Blender, Photoshop, and Canva, PurpleWren designed every detail with precision, from the immersive environments to the user interface. PurpleWren also integrated innovative AI technology to streamline production, ensuring the aesthetic was both cohesive and engaging across VR and mobile platforms. My work transformed the game into a visually captivating experience that celebrates creativity and connection.
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Boutique Boss
Own your boutique, help fulfill orders and earn top store ratings. Pick the perfect outfits through easy UI boards and compete to make your shop the best in town! Play solo or with friends, hang out in the charming town square, and show off your fashion flair. Simple, fun, and made for quick mobile play — come create, style, and shine!
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The Mermaid Princess
Enter The Mermaid Princess, a magical underwater roleplay world where Cora’s song has been lost to the depths. Scattered music notes hold the key to restoring her melody, but danger lurks nearby. Morganna, the sea witch, watches and waits, ready to chase those who dare to take back what she has stolen. Explore, interact, and immerse yourself in the story—will you help bring Cora’s song back, or will Morganna’s grasp pull you into the darkness?
View ProjectMatthiaos
Matthew Udy is the Chief Operating Officer and Executive Producer at hyLite studios. A seasoned creative director and game producer, he is known for crafting standout VR experiences in Horizon Worlds, including City Drift Racing, Tower Zen, and Chaos City Legends. His work spans both original creations and high-impact branded projects, such as The Wendyverse (Wendy’s), Chesterville (Cheetos), Regal Boxing, Goth Target, and The Soapstone.
Matthew has led end-to-end development on immersive worlds that blend narrative, interaction, and social engagement. With a deep understanding of virtual world-building and a strong background in design and production, he brings strategic leadership and creative excellence to hyLite’s growing portfolio.
Tower Zen
Tower Zen is a peaceful multiplayer 2.5D platformer where players climb a mystical tower, light candles, and unlock secrets, featuring soothing visuals and Horizon’s first playable animated character.
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Chaos City Legends
Open-world battleground where driving, shooting, and mayhem collide. Earn Respect, take down rivals, and dominate the streets!
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City Drift Racing
Drift around the city with friends with more than 40 cars and motorcycle to drive! NOW available on MOBILE!!
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